Duration
1 day
Intended for
This course is aimed at anyone that is involved in developing and planning for business. Participants could be people who are starting out in business or those who are well established.
The course could also be useful to help teams understand that they must think commercially in order the help to grow business and survive in today’s extremely competitive market.
Contents
This course has been designed to help participants develop their business by looking at the issue of commerciality. The key drivers of commerciality are customers, the competition and stakeholders. How they interpret these demands and respond to their needs on an on-going basis will determine the sustainability of their business.
Objectives
By the end of this course participants will be able to:
- Explain the ‘vision’ for their business and what they want to achieve
- Define Commerciality and why it is important
- Explain the four ways their business can grow
- Develop specific strategies for their business and know how to exploit them
- Develop a SWOT analysis and key actions to drive their business forward
- Explain the customer experience transition and why this creates the need for continuous improvement
- Implement a process for innovative thinking
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